First hockey brand to offer head-to-toe equipment developed specifically for her.
In 2024, CCM Hockey introduced a revolutionary line of equipment – JetSpeed FTW – engineered and designed for female hockey players. With the launch of new JetSpeed FTW skates and helmet this summer, CCM will officially be the first company to offer head-to-toe hockey equipment developed specifically for women and girls.
“With the growth of women’s hockey, we had been thinking about what we could do to support these athletes,” said Catherine Ward, Vice President of Product Commercialization and Innovation at CCM, and two-time Olympic Gold Medalist.
Ward is a strong advocate for the women’s game and works to ensure that all female hockey players are set up for success. “The anatomy of women’s bodies is so different from men’s, and women deserve the same type of energy and development put into their products so they too can perform at their best,” she says.
Jetspeed FTW Pants
With an ultra-stretch expandable opening, adapted proportions and an adjustable design, the JetSpeed FTW pants allow women to select their pants by waist size, regardless of body type or shape.
“Since I’m so short, I always had issues finding equipment. I would squeeze into smaller sizes and end up with big bruises because I wasn’t protected properly,” says Emma Maltais, a forward for the Toronto Sceptres in the PWHL.
Ensuring pro-level impact protection while providing unparalleled comfort and a less cumbersome fit were paramount to the JetSpeed FTW designers.
Jetspeed FTW Shoulder Pads
Featuring CCM’s cutting-edge patent-pending ADPTFIT 3D adjustability system, the JetSpeed FTW shoulder pads were built to fit all shapes and sizes. This three-way system allows women to customize the width, the length, and the volume of the chest panels to their comfort level. The lower-volume shoulder caps reduce unnecessary bulk that can slow players down and are positioned to best protect women in game play. With elite features like the AER-TEC Thermoregulation System to maximize breathability, and keep players light and cool, the JetSpeed FTW shoulder pads pack pro-level tech into fully adjustable protective.
JetSpeed FTW Elbow Pads & Shin Guards
With a history of being too bulky and large, elbow pads were a female hockey player’s worst enemy. By adapting the proportions and adding elite protection where needed, CCM designed an elbow pad to fit women right and stay in place. With the introduction of the JetSpeed FTW elbow pad, women can experience greater mobility through the shorter and narrower forearm design.
In terms of shin pads, research has shown that most women and girls have narrower and longer shins than men and boys, making it difficult to find well-fitted gear. Traditional shin pads have often been too bulky and large for women to wear comfortably.
JetSpeed FTW Gloves
Understanding the way that women’s hands are shaped was vital to the development of the JetSpeed FTW glove.
“We found that female hands were generally narrower than males’, and had shorter palms and longer, narrower fingers too,” says Malka, “it was essential that we optimize the fit of the glove to give these athletes better feel and response when stick handling and shooting.”
JetSpeed FTW Stick
The JetSpeed FTW stick was engineered to provide ultimate feel and response in the most crucial moments of the game with a unique offering of lengths and flexes to fit women’s needs.
“Properly tailoring the stick to the growth spurts of women and girls is what was crucial in developing the JetSpeed FTW stick,” said Mathieu Gatien, Manager of the Stick Business Unit at CCM.
With this knowledge, and through analyzing the commonly requested pro construction of CCM’s female players, the CCM Stick Business Unit was able to identify new lengths and flex combinations that were preferred by most women. This data became the base of the newly developed JetSpeed FTW stick.
“The JetSpeed FTW stick just fits – finally a stick built for women that brings power, control, and can get the puck off quick,” expressed Abbey Murphy, captain of the Minnesota Gophers, who used the JetSpeed FTW stick throughout her most recent NCAA hockey season.
JetSpeed FTW Skate
CCM is proud to release the first hockey skate designed and built specifically for women and the way they play the game. Understanding the anatomical foot shape variances, fit preferences, and performance requirements of female players of all levels and ages was critical in the creation of the new JetSpeed FTW skate.
“All too often, women wear wider or bigger skates than necessary, which can lead to discomfort and loss of performance, not to mention a much bulkier skate that tends to get in their way as they crossover,” explains Audrey Malka. “Now, women have a skate made to better suit their feet, that provides a tapered look and feel, and a snug fit, which translates to optimal power transfer.”
Providing women and girls with a skate that is a good balance between stiffness and flexibility was the goal for the CCM skate team when developing the boot of the JetSpeed FTW skate.
“Most of us have worn skates that are too big, that are hand-me-downs, but we made it work because we love this game more than anything,” Coyne Schofield continued. “To now have a skate that’s going to fit us the right way, not only includes us in this game, but is going to propel us forward in this game.”
FTW Helmet
Rounding out CCM’s full head-to-toe JetSpeed FTW lineup is the FTW helmet – the first of its kind on the market – specifically designed with an interior fit tailored to the female head.
“We saw that female heads are generally smaller in overall volume than male heads, and they also develop differently in certain areas as the head matures,” explained Malka. “Most female players shared common pain points in their hockey helmets, including often feeling pressure on the sides of the head, where science also shows women tend to have heightened sensitivity. Many wear a junior size helmet because it seems to fit better, but junior helmets are not tested to the same standards as senior models, which leaves those players vulnerable to potential injury at their level of play.”
The FTW helmet is packed with elite features, including CCM’s new 3-in-1 R3FLEX Protection foam that wraps the head in all around comfort, while providing dynamic impact protection. The full AER-TEC Thermoregulation System with 3D printed Nest Tech and ventilation channels optimizes air circulation and sweat evaporation to regulate body temperature, keeping players cool and at their peak performance on the ice. The new ADPTFIT 360 adjustment system ensures a perfectly snug fit and the OCCIPITAL+ rear comfort cushion, featuring an integrated hair groove, helps reduce pressure and pulling common with longer hair.
CCM has redefined what it means to support not just the women’s game, but the individual athletes driving its evolution. By dedicating countless hours to developing gear that allows women to perform with confidence at every level, CCM has set a new standard for inclusion in hockey.